The tough envelope.
Create awareness for Home & Beyond's home security systems and get major household goods and appliances retailers in the UAE to stock their products in their stores.
To illustrate how good Home & Beyond's security solutions are, we created a mailer from very thin Micron sheets. This made the mailer extremely difficult to get into, because while it looks exactly like a paper envelope, it was almost impossible to tear. In most cases, people had to cut the envelope to get to the message inside, and by that time, we had made our point about the effective security solutions provided by Home & Beyond.
Results
Mailers were sent out to all the leading household goods retailers in the UAE, and 24% responded with a request for a demonstration. Today, two of the largest retailers in the UAE stock Home & Beyond's range of home security products, Ace Hardware and Sharaf DG.
